The least challenged tenet in the field of economics is that growth is good. Indeed, the value of limitless economic growth has almost become a religion. Nearly all political parties brag about their ability to increase the Gross Domestic Product (GDP), a measure of the monetary value of goods and services a country produces. Yet, what if humans aren’t so rational, but driven by unconscious impulses and marketing manipulation? What if unbridled economic growth is a false narrative?





